The company has also extended its collaboration with the same journalists by signing a framework agreement with Forbidden Stories, the network founded by Laurent Richard.
DICM 2023 opened its doors to a new venue at Madinat Jumeirah Conference and Events Centre yesterday with a remarkable start that witnessed more than 700 participants attend from around the world on its first day.
ITV has unveiled the launch of BE Studio, a full service creative studio to produce Ad Funded Entertainment. BE Studio will help brands build emotional connections with ITV's audience through the co-creation of entirely new formats.
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.
Development will start soon on an adaptation of the novel. The option was brokered by Anna Weguelin on behalf of Cathryn Summerhayes at the Curtis Brown Group.