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UK viewers spent an average of 39 minutes daily on YouTube in 2024, with TV-set viewing nearly doubling among over-55s and one in five children now turning to YouTube first when the TV is switched on.

MISTCO remains a trusted partner for international platforms seeking premium Turkish storytelling. With a relentless focus on offering fresh, different, and trending content, the company aims to further strengthen its presence in the region in the coming days.

Established creator deals now span original series and licensing partnerships as both sectors vie for crossover talent and established audiences to stake claims on the home’s central screen.

Already launched on MBC’s leading digital platform Shahid, this summer Bing will premiere on linear channel MBC3, and will also be available in US English and French.

The deal—negotiated by Fremantle International’s Asia distribution team based in Singapore—marks the first time all four platforms will simultaneously premiere a non-English-language European drama.