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USA: YouTube is the most popular platform among Gen Z teens 23 SEP 2024

Markets

USA: YouTube is the most popular platform among Gen Z teens

A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
MIPJUNIOR 2024: Miraculous Corp´s Andy Yeatman to give a keynote 16 SEP 2024

Trade Shows

MIPJUNIOR 2024: Miraculous Corp´s Andy Yeatman to give a keynote

Yeatman will share ambitions and perspectives on Miraculous Corp and reveal more details of the global strategy including an early peek into the new line-up: TV movies, spin-off series, feature films, and new characters.
Global TV viewership dropped by 26%, while VoD grew by 57% 13 SEP 2024

Trends

Global TV viewership dropped by 26%, while VoD grew by 57%

Accenture’s “Reinvent for growth in the Media Industry” study surveyed 6,000 global consumers about their habits and preferences, focusing on media, social networks, and video games.
Warner to launch new global division Warner Bros. Discovery Global Experiences 9 SEP 2024

Corporate Moves

Warner to launch new global division Warner Bros. Discovery Global Experiences

The division will cover Experiences, Theme Parks, Studio Tours, Exhibitions, Retail Destinations and more, and will focus on global growth, bringing best-in-class experiences to fans around the world.