The digital series is full of celebrities, including Muppets of Sesame Street Elmo and Cookie Monster, as well as Helena Bonham Carter and Michael Sheen.
Fracterra will offer a futuristic virtual city where visitors can explore, interact, and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers.
HARI plans to expand the series universe with a 360° brand strategy, building a long-term licensing and merchandising programme across key global markets.
The hit Spanish children's brand, originally a musical project, is set up for international expansion with a 360º strategy, including an animated series, live shows, and the development of derivative products.