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Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.

In its latest report, BB Media took a look at the evolution of the HBO brand, tracing its journey from premium cable to streaming giant.

According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.

Gusto TV has partnered with Millicom (Tigo) to launch a Spanish language linear cable channel across nine countries: Panama, Paraguay, Colombia, Bolivia, Costa Rica, Honduras, El Salvador, Guatemala, and Nicaragua.

Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”