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Sony announced international distribution deals for “Red Eye” 9 AUG 2024

Distribution

Sony announced international distribution deals for “Red Eye”

The company sold the British action thriller to more than 120 territories worldwide, including Paramount+ in Canada, Netflix in Germany, Max and HBO Max in CEE, and France TV.
USA: Digital ad spend exceeded $27 billion in the first half of 2024 31 JUL 2024

Markets

USA: Digital ad spend exceeded $27 billion in the first half of 2024

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.
BBC Studios appointed Marcin Boroszko as Director of Ad Sales for CEE 8 JUL 2024

Corporate Moves

BBC Studios appointed Marcin Boroszko as Director of Ad Sales for CEE

As of July 1, the executive is responsible for developing and implementing innovative advertising sales strategies for the region and identifying new business opportunities across multiple platforms.
TVF International reinforces its footprint in the CEE region with new sales 8 JUL 2024

Distribution

TVF International reinforces its footprint in the CEE region with new sales

Premium arts titles, biographies, award-winning titles, aerial travelogues and titles across world affairs, history, and engineering were acquired by multiple players in the region.
The Kitchen Hungary increases its capacity and technology 4 JUL 2024

Interviews

The Kitchen Hungary increases its capacity and technology

The Kitchen's studio in Hungary has the goal of get TPM licence, so they have reinforced their security measures. In addition, the studio increases its capacity due to a growth demand for CEE languages. Gabor Somogyi, MD of The Kitchen Hungary and Julie Bénéteau, Director of International Sales describe the landscape in the CEE region.