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Sphere Abacus secures a raft of sales throughout the CEE region 5 SEP 2024

Deals

Sphere Abacus secures a raft of sales throughout the CEE region

The company highlighted that Central and Eastern Europe have always offered their audiences accessible factual programming covering a multitude of diverse subjects. Some of the countries in question were Croatia, Slovenia, Bosnia and Herzegovina, Serbia, North Macedonia, Montenegro, Bulgaria, and the Czech Republic.
Sony announced international distribution deals for “Red Eye” 9 AUG 2024

Distribution

Sony announced international distribution deals for “Red Eye”

The company sold the British action thriller to more than 120 territories worldwide, including Paramount+ in Canada, Netflix in Germany, Max and HBO Max in CEE, and France TV.
USA: Digital ad spend exceeded $27 billion in the first half of 2024 31 JUL 2024

Markets

USA: Digital ad spend exceeded $27 billion in the first half of 2024

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.
BBC Studios appointed Marcin Boroszko as Director of Ad Sales for CEE 8 JUL 2024

Corporate Moves

BBC Studios appointed Marcin Boroszko as Director of Ad Sales for CEE

As of July 1, the executive is responsible for developing and implementing innovative advertising sales strategies for the region and identifying new business opportunities across multiple platforms.
TVF International reinforces its footprint in the CEE region with new sales 8 JUL 2024

Distribution

TVF International reinforces its footprint in the CEE region with new sales

Premium arts titles, biographies, award-winning titles, aerial travelogues and titles across world affairs, history, and engineering were acquired by multiple players in the region.