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The company, founded by Maria Chiara Duranti in 2009, has grown into a key player, offering critical resources to professionals in the global TV industry.

The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.

The agreement is to work on the master toy line for the animated series 'Karters.' This collaboration will create a complete collection of toys, including figures, vehicles, playsets, and plush items, among other formats.

The first episode of the show performed 50% better than the average on Rai 2.The feelgood show is based on a format created by US producer JD Roth and produced in Italy by Casta Diva and Rai’s daytime entertainment division.

Fremantle Netherlands and NewBe will lead the creative development of the new format together with Jumbo Group, whilst Fremantle holds international production and distribution rights.