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Industry leaders explored innovative models such as AVOD and FAST, focusing on strategies for monetization, distribution, and effective storytelling.

Global Agency launched their Top Secret Project "Celebrity Dreams" on October 20 at MIPCOM in St. Tropez. At the event, presented under the concept of a ‘White Launch,’ the project garnered significant interest from both clients and the media. The first sales of the format were made to the U.S. market, and it is scheduled to premiere in 2025.

The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.

In this role, Mansfield will report directly to CEO John Morayniss and lead the studio’s worldwide scripted programming initiatives, overseeing the development and production of original content across global markets.

With a focus on high-quality programming that appeals to both local and international audiences, Escapade Media continues to deliver innovative and commercially viable content. The Managing Director shares insights on their new projects and evolving strategies as they prepare to showcase their latest offerings at MIPCOM.