Akhila will lead the execution of the distribution strategy of ITVX and ITV channels for all linear and streaming platforms, while managing all aspects of the implementation of the deals and ongoing relationships with partner platforms.
Half of the matches will be shown across BBC TV and iPlayer, with highlights and clips also shown on the BBC Sport website, app and social media platforms.
Former ITV Chief Product Officer, Bagchee now leads CNBC International business operations across Asia Pacific, Europe, the Middle East, Africa and Latin America.
As of September 1, the Spanish executive will be responsible for leading the adaptation of ITV Studios’ reality, factual, dating and game show formats.