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Following the alliance in Mexico, Atresmedia Internacional’s video platform advances the digitization of the audiovisual business as a perfect complement to linear channels. The company brings Prime Video Channels more than 25,000 hours of original and exclusive on-demand content, as well as live channels.

It´s the 10th consecutive quarter of double-digit percentage losses for linear. The sector has shed 4 million subscribers in the first six months of 2024 according to MoffettNathanson's Q2 "Cord-Cutting Monitor" report.

Spirit’s YouTube series scaling up as linear true crime TV series and podcast Quintus acquires distribution and digital rights.

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.

Akhila will lead the execution of the distribution strategy of ITVX and ITV channels for all linear and streaming platforms, while managing all aspects of the implementation of the deals and ongoing relationships with partner platforms.