Search results for study
28 JUN 2024
Trends
USA: 66% of Black CTV users choose streaming TV over traditional methods
LG Ad Solutions’ latest study showed that Black American CTV users prefer streaming platforms, value relevant and diverse content, and are highly responsive to targeted, ad-supported media.
27 JUN 2024
Trends
SVOD: consumers prefer bundles, beacuse of the price and content
A study by Hub Intel revealed that more than a third of users are more likely to cancel a single SVOD over a bundle, due to their better economic and content offers.
3 JUN 2024
Trends
Global SVOD revenues to grow by nearly $117bn over the next 8 years
A study from MIDiA Research revealed that the industry’s cumulative revenue growth will go from $109.6 billion in 2024 to $226.2 billion in 2031.
31 MAY 2024
Trends
USA: Ad-supported plans to leverage SVOD growth
A study by Hub TV revealed that 18% of total users subscribe to only ad-supported services, showing an increase from 2023 of over 100%.
27 MAY 2024
Kids & Animation
Moonbug's "CoComelon" was the most-watched kids' show on Netflix
The study corresponds to the second half of 2023. "CoComelon" episodes were watched more than 200 million times