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A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.

Data from Comscore demonstrates the exponential growth of the sector in the region and the opportunities it represents for businesses and brands.

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.