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Greater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021, according to eMarketer.

Despite any short-term struggles from large advertising downturns, the outlook for e-sports remains positive - this year, US e-sports ad revenues will still grow 12% to $196 million, according to eMarketer.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%, according to eMarketer.

Broadcasters in both countries have seen a rapid increase in cancellations of ad campaigns across many industries in H1 2020, according to eMarketer report.

From 2015 to 2020, digital ad spending in Latin America more than doubled from $4.18 billion to $9.33 billion. That means, for the first time, digital will account for nearly 40% of the regional ad market, according to eMarketer.