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It's part of the strategy to bring Turkish audiovisual content closer to Indian audiences. The titles are "Hear Me," "Dreaming of You," and "Love Puzzle".

Powerkids Plus Kartoon is a curated platform with content from Powerkids library, including classics like "Akira and Mowgli" and "The Jungle Book" and modern like "Lassie" and "The Psammy Show."

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.

With this acquisition, Reliance Industries, a multinational conglomerate already the majority shareholder in Viacom18, will solidify its position further in the Indian media landscape.

The companies will be combining their respective Star India and Viacom18 units into the newly created Star India joint venture, valued at roughly $8.5 billion on a post-money basis, excluding synergies. The venture will have over 750 million viewers in the coveted Indian market.