Excluding vMVPDs, which deliver live TV over the internet, pay TV will decline 7.2% this year to 66.4 million households, eMarketer revealed in its latest report. That figure will drop to 54.3 million households by the end of 2026.
Almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019, according to Parks Associates’ latest consumer data on video habits.
US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.
About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.