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Akhila will lead the execution of the distribution strategy of ITVX and ITV channels for all linear and streaming platforms, while managing all aspects of the implementation of the deals and ongoing relationships with partner platforms. 

It was the best month on record with 375.8 million streams. It also had the biggest single day in streaming on June 30th with 30.3 million streams.

ITV and Hayu reached an agreement to add over 750 hours of Hayu’s content to the subscription tier of ITVX.

The first of the four episodes will air on June 28 on ITV1 & ITVX.

The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.