The new entity is forecast to become the sixth largest content spender in Europe’s big five markets in 2023, and will generate 15% of the total big five TV advertising market, according to Ampere Analysis.
The program will be produced by Rabbit Films in Finland and M6 in France. Beside, nearly 1000 hours of the popular property show placed worldwide in recent deals.
The French commercial broadcast groups will enter exclusive negotiations, unanimously approved by the Boards of Groupe Bouygues, RTL Group, Groupe TF1, and Groupe M6, to merge related company activities.
Groupe TF1, Groupe M6, Groupe Bouygues and RTL Group announced that they have signed agreements to enter into exclusive negotiations to merge the activities of Groupe TF1 and Groupe M6 and create a major French media group.