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Is the Disney+, Hulu and Max bundle the key to end Netflix’s dominance? 8 AUG 2024

Markets

Is the Disney+, Hulu and Max bundle the key to end Netflix’s dominance?

The recently launched bundle has more than double the audience demand versus Netflix’s current industry-leading catalog. The key remains in how to best leverage this demand for franchise IP.
Warner’s DTC grew in subscribers, but its revenue fell 5% 8 AUG 2024

Production

Warner’s DTC grew in subscribers, but its revenue fell 5%

Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.
Disney to increase prices across streaming standalone plans and bundles 7 AUG 2024

Streaming

Disney to increase prices across streaming standalone plans and bundles

Cost of Disney+, Hulu and Max packages to remain unchanged. Additionally, the streamer will introduce four new curated playlists for Premium subscribers this fall, with content refreshed monthly.
 HBO and Max's Multicultural Marketing Chief Jackie Gagne exits 2 AUG 2024

Corporate Moves

HBO and Max's Multicultural Marketing Chief Jackie Gagne exits

The elimination of her role is part of the nearly 1,000 job cuts announced across HBO and Max parent company Warner Bros. Discovery in July. Max and HBO originals EVP Pia Barlow will oversee the team going forward
Cartoon Network and Max revelaed first look of "Iyanu" animated series 29 JUL 2024

Kids & Animation

Cartoon Network and Max revelaed first look of "Iyanu" animated series

It was unveiled at San Diego Comic-Con. The series is created by award-winning Nigerian filmmaker Roye Okupe and produced by Lion Forge Entertainment. The title is slated for release in the US on Cartoon Network and Max in 2025.