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The initiative will be carried out in collaboration with intellectual property specialist, Metaverse architects and executives in the Web3 revolution; FOMO Lab.

Considered the first European Meta Hub for the content production and distribution, the Newen Meta Sky project will fulfill the demands of the audiovisual and cinematographic market.

The 59th MipTV event will feature cross-over sessions intended to unite games publishers and developers, teams and leagues, VCs and investors, broadcast and media service providers and consumer brand partners to establish network in the field of metaverse, which is projected to generate a large sum of revenue in the future.

In its latest article, Newzoo used its “Consumer Insights – Game Franchises” to zoom in on current metaverse players, discovering that younger generations are already engaging with this new digital world.

The global ad market is on course to reach a value of US$1 trillion in 2025, with more than half of this money paid to just three companies – Alphabet, Meta and Amazon –, according to WARC Data.