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The global preschool brand with over 175 million YouTube subscribers partners with Cookbook Media to scale into publishing, toys, live entertainment, and more.

The data comes from new research by Ampere Analysis, which reveals that TV or movie adaptations of video games drive average player growth of almost 140%—far higher than the uplift generated by game-based activations alone.

The curated 300+ hour lineup features hit seasons from “Love Island UK” and “Love Island Australia,” capitalizing on the brand’s U.S. momentum and expanding global reach in the FAST space.

The film is produced in collaboration with Filmes da Ermida, El Deseo, Uri Films and 4a4 Productions, distributed in Spain by Bteam Pictures. International sales are handled by The Match Factory.

De Rita’s arrival further strengthens Casta Diva’s creative division, which in recent months welcomed Paolo Mastromarino and Dimitri Cocciuti to enhance the company’s creative and development areas.