Streaming captured 38.1% of total TV usage in December, down just 0.1% from November. Despite the slight loss of total TV usage share, time spent streaming actually increased 0.2%, according to Nielsen.
This year’s World Cup matches, especially those involving the United States team, attracted massive TV audiences in the country, according to Nielsen’s latest report.
The platform will specialize in cross-media measurement and offer insights on the platforms and channels streamed through mobile devices and broadcast through linear TV ratings in the country.
Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.
In an ever-expanding programming landscape, it is increasingly harder to find disability representation on television, and viewers in the disability community are struggling to feel seen, Nielsen noted in its latest report.