Search results for nielsen
27 JUL 2023
Data
How can broadcasters and sponsors fuel the momentum of women’s sports viewership?
The momentum of women’s sports viewership is the result of brands, sponsors and broadcasters investing in and prioritizing women’s sports, Nielsen assured in its latest report.
19 JUL 2023
Data
United States: Kids push TV usage up in June, with 90% coming from non-traditional sources
According to Nielsen's "The Gauge" research, among kids 2-17, non-traditional TV options accounted for 90% of their increased usage. Kids 2-11 increased their TV time by 16.3%, while kids 12-17 spent 24.1% more time with TV.
21 JUN 2023
Deals
Nielsen’s Gracenote inks FAST deal with A+E Networks EMEA
Gracenote, the content solutions business unit of Nielsen, is working with A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings through a new commercial agreement.
19 MAY 2023
Data
An active news cycle provided a back-to-back TV share increase for US cable in April
Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.
25 APR 2023
Data
Asia: Digital advertising spend jumped 64% in 2022
Investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 – an overall increase of 12%, according to new data from Nielsen.