Search results for nielsen
30 SEP 2022
Data
Roku partners with Nielsen to enable brand new cross-media measurement
Nielsen Four-Screen Ad Deduplication, scheduled to launch in December 2022, will initially be available in Nielsen Total Ad Ratings.
27 SEP 2022
Data
How does the Latino audience engage with streaming?
Compared to the general US audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms — significantly outpacing the streaming appetites of all other ethnic groups, Nielsen revealed.
26 SEP 2022
Data
Streaming grabs 35% of TV time in August, but overall usage dips
Total streaming usage in the United States hit another record by claiming 35% of total TV usage in August, but audience engagement across platforms is starting to fluctuate depending on where the big-name content is, Nielsen revealed.
19 SEP 2022
Data
Hispanic representation drives “bingeability” for Latinos and new audiences
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the “bingeability” and cultural watchability of content for Latinos and all audiences, according to Nielsen's latest report.
19 AUG 2022
Data
Could greater on-screen LGBTQ+ inclusion boost consumer loyalty?
A Nielsen identity and representation study found that more than 40% of respondents are more likely to buy products from brands that advertise within content that features someone from their identity group.