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In this edition, 3,300 accredited persons have attended on-site from 64 countries for the Forum and the visits to the Series Mania Website and Series Mania Digital Platform totaled 260,000 views.

The event gathered more than 500 participants from 290 companies, including 80 new companies that have never attended Sportel before.

The sports event will be back in the Americas from March 14-15 in Miami, Florida, with a brand-new format for the international event series, which will offer better value and ROI to its community, they organizers said.

“Geronimo Stilton Live Experience. The Journey Through Time” is an immersive, entertaining, fun and educational adventure where participants have the special mission of saving Geronimo Stilton.

Celebrating the return of the annual marketing event's physical form, the list of attendees includes NBCUniversal's Valari Dobson Staab, Hearst Television's Emeron Coleman, Wolf Entertainment, Tamron Hall, Telco Productions' Alex Paen, and CBS Media Venture's Inside Edition at NATPE Miami.