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In her new role, Amanda will spearhead the Digital Publishing team’s partner management, lead the company’s FAST channel team, and continue reporting to Gary Woolf, EVP of Strategic Development, who oversees the overall Digital Publishing strategy and new digital opportunities for All3Media International.

Strategic leadership hire strengthens Digitoonz’s global expansion and cross-industry growth. In her new leadership role, Sood will drive business growth by identifying new opportunities, expanding the studio’s client base, and forging high-impact strategic partnerships.

The initial partnership saw Merzigo licensing a selection of entertainment and unscripted titles on Merzigo-owned and operated social AVOD media channels which successfully contributed to commercial growth on YouTube and Meta.

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.

Canal+ will become the first operator to bundle Netflix in 24 Sub-Saharan African countries starting July, expanding access to hit global series and African originals for millions of subscribers through a joint offer; the deal builds on a successful partnership in France and Poland and marks Netflix’s first such agreement in the region.