Search results for report
1 NOV 2024
Trends
UK advertising reports £10 billion spend in Q2 2024
Advertising Association/WARC reported adspend reached £19.6bn in the first half of 2024, ahead of expectations.
31 OCT 2024
Trends
Can legacy players compete with Netflix in the long term?
As legacy and tech Hollywood players reported earnings on October 31, Parrot Analytics reviewed which success metrics will drive growth, and who can meaningfully challenge Netflix in the long run.
17 OCT 2024
Trends
CTV grows its share of all ad views in Europe
The FreeWheel Video Marketplace Report (VMR) highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
16 OCT 2024
Corporate Moves
Blue Ant Studios promoted Diane Rankin to EVP, Content Development & Commercial Strategy
New role and expanded remit created to spearhead. Blue Ant Studios’ ambitions in the international marketplace. Blue Ant Studios’ existing development and marketing teams will now report to Diane. She will continue to operate from the Blue Ant Studios’ London, UK office, reporting to Co-Presidents, Matthew Hornburg and Mark Bishop.
10 OCT 2024
Trends
Baby Boomers in big shift to digital content
WARC Media’ latest report analyzed how this social group is adapting to digital changes in entertainment.