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The streaming platform achieved a 35% increase year on year, thanks to a combination of big hitting drama and reality commissions, as well as strong performances from the soaps.

Under a seven-year agreement worth $1.1 billion annually, UFC rises to become the tied-eighth most valuable sports franchise in the U.S., with rights now included at no extra cost on Paramount+, marking a dramatic shift from pay-per-view distribution.

Futuresource forecasts that SVoD spending will rise by 6% in 2025, making up approximately 40% of the total market value. Subscription stacking remains common, with UK households holding over 52 million subscriptions—a 12 million increase since 2020.

The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.

“Hearts on Ice,” and “Mga Lihim ni Urduja” will land on the Filipino streaming platform, starting September 15.