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Adapted from Sarah Vaughan’s bestselling novel and produced by Roughcut Television and Fremantle, the psychological drama premiered on Paramount+ in the UK and Ireland and will roll out on HBO Max in Spain, Portugal, the Netherlands, France, and Belgium.

The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.

The studio celebrates the milestone with new pan-European licensing deals in toys, stationery, and apparel, including a nationwide anniversary campaign with HMV and capsule collections from Fashion UK and Sahinler.

Five independent companies across the UK will each receive £5,000 in development funding as part of ITV’s initiative to accelerate commissioner-producer collaborations and strengthen regional storytelling.

The new digital brand unites six top UK beauty influencers with a combined 10M followers, aiming to redefine beauty content through long-form, entertainment-driven formats and strategic brand partnerships.