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Deloitte's forecast revealed data centers and electricity generators confront skyrocketing energy use from GenAI, women to reach parity in GenAI usage and deployment of AI agents is on the rise. GenAI tests the limits of smartphones, streamers’ fatigue drives aggregation in the market, and wireless telecom consolidation increasing.

Parks Associates’ latest research revealed that the amount of smart TVs and streaming media players has increased from 2020.

Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.

Research by Hub found that expanded licensing continues to offer viewers a consistent flow of fresh content to enjoy.

Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.