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As global streaming continues to increase - up 21% in the third quarter of 2021 over the same period last year -, the segment is also growing in Asia, where it increased 46% overall, Conviva said in its latest report.

Global streaming continued to increase, up 21% in Q3 2021 over the same quarter last year, Conviva said in its latest report. This figure was led predominately by more nascent regions including Africa, which saw a massive 273% increase.

The title, produced and developed entirely by RCN and starring William Levy and Laura Londoño, is set to debut on Israeli viewers' screens starting on 18th November.

The distributor has partnered with European Executive Producer Media Musketeers to globally distribute the survival horror series.

While viewers spend 47% of their viewing time on streaming, even by 2024 advertisers in the US market will spend a mere 8% of ad dollars on this segment. This is just US$5.6 billion of the $71.6 billion television spend market, according to Conviva.