In its latest report, BB Media analyzed why the ad-supported subscription video-on-demand (ASVOD) model combine the best of two worlds: an affordable subscription and strategically integrated advertising.
Mediaocean has released its “2023 Mid-Year Advertising Outlook” report, which reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year.
Overall, an anticipated US$727.9 billion will be spent in advertising worldwide by the end of the year, according to the latest “Global Ad Spend Forecasts” report from Dentsu.