In the past 12 months, Nordic households have signed up for close to 3 million additional streaming subscriptions, as concluded in a newly released analysis of the Nordic TV- and streaming market by Mediavision.
While 54% of all households in Sweden at the end of 2019 subscribed to at least one online video streaming service, annual growth was sluggish to the point of suggesting that the market may be maturing, according to Mediavision.