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Standalone SVOD revenues hit a new record in Sweden 28 JAN 2022

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Standalone SVOD revenues hit a new record in Sweden

Revenues from standalone SVOD subscriptions amounted to approximately 5 billion SEK for the full year of 2021, hitting a new record, according to Mediavision’s analysis of the Swedish streaming market for the fourth quarter and full year of 2021.
Sweden adds 350.000 SVOD subscriptions in the last 12 months 9 NOV 2021

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Sweden adds 350.000 SVOD subscriptions in the last 12 months

Households that already subscribe to an SVOD service continue to pick up additional subscriptions, which has resulted in 350.000 new subscriptions on the Swedish market, according to Mediavision.
Interest for HBO boosted in the Nordics as HBO Nordic becomes HBO Max 25 OCT 2021

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Interest for HBO boosted in the Nordics as HBO Nordic becomes HBO Max

Thanks to factors such as the new and lower price, the broader offer of content and technical improvements, the interest in the not-yet-launched service HBO Max is substantial in the Nordics, according to Mediavision.
Interest in sports keeps growing in the Nordics 16 SEP 2021

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Interest in sports keeps growing in the Nordics

Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.
Is HBO Max the perfect match for the Nordic audience? 26 AUG 2021

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Is HBO Max the perfect match for the Nordic audience?

Mediavision concluded that HBO Max and Discovery+ combined would make a significantly stronger customer offering, based on Nordic consumer preferences.