Revenues from standalone SVOD subscriptions amounted to approximately 5 billion SEK for the full year of 2021, hitting a new record, according to Mediavision’s analysis of the Swedish streaming market for the fourth quarter and full year of 2021.
Households that already subscribe to an SVOD service continue to pick up additional subscriptions, which has resulted in 350.000 new subscriptions on the Swedish market, according to Mediavision.
Thanks to factors such as the new and lower price, the broader offer of content and technical improvements, the interest in the not-yet-launched service HBO Max is substantial in the Nordics, according to Mediavision.
Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.
Mediavision concluded that HBO Max and Discovery+ combined would make a significantly stronger customer offering, based on Nordic consumer preferences.