Thanks to factors such as the new and lower price, the broader offer of content and technical improvements, the interest in the not-yet-launched service HBO Max is substantial in the Nordics, according to Mediavision.
Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.
Mediavision concluded that HBO Max and Discovery+ combined would make a significantly stronger customer offering, based on Nordic consumer preferences.
75% of all Nordic households subscribe to at least one digital media service, which means that close to 9 million households in the region listen, read or watch content via a digital subscription platform, according to Mediavision.
14% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month, according to research from Mediavision.