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Could TikTok spur the growth of AVOD in the Nordics? 31 MAR 2022

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Could TikTok spur the growth of AVOD in the Nordics?

In the fall of 2021, Mediavision recorded a +30% Nordic growth for TikTok year-on-year – the biggest relative growth of all services in the region.
Will Netflix’s lead in the Nordics be challenged by Disney and HBO? 23 FEB 2022

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Will Netflix’s lead in the Nordics be challenged by Disney and HBO?

According to a survey conducted by Mediavision in the Nordic countries, 73% of the respondents believe that one or several actors could challenge Netflix’s leadership in the market before 2025.
Could Tiktok spur growth of AVOD in the Nordics? 15 FEB 2022

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Could Tiktok spur growth of AVOD in the Nordics?

During 2021, Tiktok has had a huge global impact, and the Nordic video market is no exception. The Chinese platform is now a real challenger to several of the already-established services, both in reach and share of viewing, according to Mediavision.
Standalone SVOD revenues hit a new record in Sweden 28 JAN 2022

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Standalone SVOD revenues hit a new record in Sweden

Revenues from standalone SVOD subscriptions amounted to approximately 5 billion SEK for the full year of 2021, hitting a new record, according to Mediavision’s analysis of the Swedish streaming market for the fourth quarter and full year of 2021.
Sweden adds 350.000 SVOD subscriptions in the last 12 months 9 NOV 2021

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Sweden adds 350.000 SVOD subscriptions in the last 12 months

Households that already subscribe to an SVOD service continue to pick up additional subscriptions, which has resulted in 350.000 new subscriptions on the Swedish market, according to Mediavision.