Mediavision’s Q3 analysis shows that 90% of all 15-74-year-olds in Sweden view advertising financed video at least once a week. This can be compared to the 75% reach of paid streaming services during the same period.
Ten years after Netflix made its debut in the Nordic countries, Mediavision analyzed its journey so far and what is laying ahead in the very competitive Nordic market.
After only 24 months, Disney+ has attracted more than 1.7 million subscribing households on the fiercely competitive Nordic market, according to new data from Mediavision.
Piracy still poses a problem to the video industry in the Nordics. In fact, according to new figures from Mediavision, the number of pirates in the region has even increased compared to last year.
Mediavision’s analysis of the first quarter of 2022 shows that paid video streaming services have now reached maturity, following a decade of consistent growth.