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Sweden: Advertising on digital video reaches its highest weekly reach 24 NOV 2022

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Sweden: Advertising on digital video reaches its highest weekly reach

Mediavision’s Q3 analysis shows that 90% of all 15-74-year-olds in Sweden view advertising financed video at least once a week. This can be compared to the 75% reach of paid streaming services during the same period.
How was Netflix’s journey in the Nordics after ten years? 24 OCT 2022

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How was Netflix’s journey in the Nordics after ten years?

Ten years after Netflix made its debut in the Nordic countries, Mediavision analyzed its journey so far and what is laying ahead in the very competitive Nordic market.
Disney+ reaches 1.7 million subscribing households in the Nordics 13 SEP 2022

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Disney+ reaches 1.7 million subscribing households in the Nordics

After only 24 months, Disney+ has attracted more than 1.7 million subscribing households on the fiercely competitive Nordic market, according to new data from Mediavision.
About 3.4 million consumers access to pirate content in the Nordics 3 JUN 2022

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About 3.4 million consumers access to pirate content in the Nordics

Piracy still poses a problem to the video industry in the Nordics. In fact, according to new figures from Mediavision, the number of pirates in the region has even increased compared to last year.
Have video streaming services reached maturity in Sweden yet? 23 MAY 2022

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Have video streaming services reached maturity in Sweden yet?

Mediavision’s analysis of the first quarter of 2022 shows that paid video streaming services have now reached maturity, following a decade of consistent growth.