Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.
The UEFA Champions League contracts in the Nordics expire next year, and the next cycle of broadcasting rights is up for negotiations, Mediavision analyzed in its latest report.
Close to 30% of Swedish households have rented or bought TVOD content an average month in 2022, marking a new record for the segment in Sweden, according to Mediavision.
For the fourth consecutive year, Mediavision has asked stakeholders in the Nordic media industry to share their view on the future development of the Nordic market.
As many as 3 million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to Mediavision's latest analysis of the Nordic TV and streaming market.