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The company announced the launch of the reality format “Side Hustlers,” alongside a raft of new formats presented to global clients at the ITV Studios Format Festival, part of the fourth annual London TV Screenings.

Spearheading the slate is the competition format "Bring the Drama", follow by dating shows "Boys Like Boys", "The Golden Bachelor" and tree factual formats and two entertainment shows.

The format agency to represent MBN's international licensing rights of formats, co-production and local production, and development.

The executive will play a crucial part in the BBC’s digital transformation plans and will lead three teams focused on single-story live streams, curation and amplification of the most critical moments in broadcast, and the development of new streaming-first formats.

The global formats call will take place during the weekend preceding the opening of MIPTV. For the first time, the event will be held in collaboration with ZDF Studios.