Search results for barb
30 NOV 2021
Data
BARB introduces SVOD and video-sharing platform measurement
The UK television audience measurement currency has announced an upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement.
30 AUG 2021
Data
18.8 million UK households are subscribed to at least one SVOD service
The number of UK households with a subscription to any subscription video-on-demand service is now 18.8 million homes (66%), up from 17.4 million during the third quarter of 2020, according to BARB.
9 AUG 2021
Data
Uk has A Four-Screen Viewing Audience Measurement
Since January 2020, the Broadcasters' Audience Research Board (BARB) has reported reach and time spent viewing across TV sets, tablets and PC. Now, it launched a total four-screen viewing with the inclusion of smartphones.
30 JUL 2021
Deals
BARBARA PAVONE IS THE NEW CHIEF MARKETING AND SALES OFFICER OF LUX VIDE
Pavone assumes leadership of the marketing and sales team of the company, and she will also be dealing with international co-productions and partnerships as well as the company's product placement and communication activities.
18 JUN 2021
Data
CFLIGHT AUDIENCE MEASUREMENT SET TO ACCELERATE BVOD GROWTH IN THE UK
CFlight will provide parity between measurement of both linear and broadcaster video-on-demand TV viewing by combining BARB panel-level data with census-level BVOD and account reach data from BVOD players, Ampere Analysis said in its latest report.