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Brand Licensing Europe: DeAPlaneta Entertainment to forge new alliances 20 SEP 2024

Trade Shows

Brand Licensing Europe: DeAPlaneta Entertainment to forge new alliances

"MILO", "Hero Inside", "Unicorn Academy", "Miraculous" and "Maya" are the DeAPlaneta Entertainment brands that will be present at the London event. From 24 to 26 September, it will bring together retailers, manufacturers and licensees in London to close deals and forge alliances that will make it possible to create new product lines for the most exciting IPs of the moment.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
Content London added new top executives to its keynotes agenda 12 SEP 2024

Trade Shows

Content London added new top executives to its keynotes agenda

Among those participating will be Lauren Anderson from Amazon MGM Studios and Anonymous Content's President of International, David Davoli. Davoli will share his views on how to create successful joint ventures in the global business. Anderson will explore the evolution of brands engaging with audiences through original series and films on streaming platforms.
Amazon rebrands Its Freevee Titles on Fire TVs 3 SEP 2024

Free TV

Amazon rebrands Its Freevee Titles on Fire TVs

AFTV News was the first to report the change, which seemingly rolled out Wednesday on Amazon’s Fire TV smart TV's and streaming gadgets.
Ukraine: Film UA's movie "The Witch. Revenge" licenses a series of collections 2 SEP 2024

Deals

Ukraine: Film UA's movie "The Witch. Revenge" licenses a series of collections

It was through the Ukrainian Nerd Agency that a licensing program was launched, attracting brands across various categories. “The Witch. Revenge” premiered in Ukraine on August 22. During the first weekend, the movie attracted over 72,000 admissions and topped the weekend’s box office.