Content London added new top executives to its keynotes agenda

A few months before its start, Content London confirmed a series of keynote players. Among those participating will be Lauren Anderson from Amazon MGM Studios and Anonymous Content's President of International, David Davoli. Let's now take a closer look at what these interventions will entail.

David Davoli will share his views on how to create successful joint ventures in the global business. He will be joined on stage by the CEOs and MDs from the five Anonymous Content international joint ventures: Patrick Spence, UK; Rosalie Cimino, France; Guri Neby, Nordics; Beatriz Campos, Spain; and Barbara Teixeira, Brazil.

As part of the Fundamentals strand at Content London, the Anonymous Content team will discuss the overall goal of the international JV business, how they interact with each other and the parent company, and their content strategies and opportunities for both local and global content. Davoli will also outline and explain plans for future international partnerships.

Amazon MGM Studios’ Lauren Anderson will also keynote at Content London's Commissioner Brands strand. The executive, who serves as the head of brand and content innovation at Amazon MGM Studios, was the first keynote speaker announced for this segment at Content London.

Anderson will explore the evolution of brands engaging with audiences through original series and films on streaming platforms. In this keynote interview, she will explain how creative brand partnerships differ across genres and between global and local content, while ensuring the best experience for viewers, creators, and advertisers.

As the trend of content creators partnering directly with brands continues, Content London will facilitate connections between producers and brands to create new opportunities in the digital-first future.