Netflix is restructuring its film group to make fewer movies each year and centralize decision-making, a change that will result in a handful of layoffs and the departure of Lisa Nishimura and Ian Bricke.
Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.
After weeks of speculation, France Télévisions, M6 and TF1 groups officially announced their decision to close their joint venture streaming platform Salto.