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The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.

As a new strategy in the middle of the coronavirus crisis, the Australian distributor added new titles from The Africa Channel and Tastemade to help fill international channels schedules.

Viewership for the platform is at the highest it’s been since last summer, increasing more than 40% from its four-week average. Movie viewing increased by 70% and binge watching 65% from previous weeks.

The top 25 markets experienced an overall 7% increase in viewership for people of 2 years of age and older, and a 10% increase for ages 25-54. Despite an increase in engagement, ad business sales are dropping.

The company will present to its clients a series of contents to replace those spaces on their programming grid occupied by live shows or canceled events, based on the official recommendations to address today’s health crisis.