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The Filipino channel registered 33.8 percent average total day people audience share despite recent programming changes in light of the coronavirus pandemic which resulted in a Luzon-wide lockdown.

Four out of five (81%) marketers from major multinationals say they are deferring planned campaigns as a result of the coronavirus crisis, according to new research conducted by the WFA.

The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.

As a new strategy in the middle of the coronavirus crisis, the Australian distributor added new titles from The Africa Channel and Tastemade to help fill international channels schedules.

Viewership for the platform is at the highest it’s been since last summer, increasing more than 40% from its four-week average. Movie viewing increased by 70% and binge watching 65% from previous weeks.