The new streaming platform got off to a very good start, due to its distinctive attributes: strong brand awareness, accessibility, visibility, attractive content and a user-friendly interface.
It will ve a five-year deal including 2029 season. All races, qualifying and practice sessions, F1 Sprint events to be shown live, together with world-class studios, commentators, documentaries and more.
TF1 group's consolidated revenue for 2023 amounted to €2,296.7 million, down 6.7% versus 2022. MYTF1 attracted an average of 27.7 million streamers every month.