The formats “#COUPLECHALLENGE” and “World of Wonders”, the history title “The White House” and the crime series “The Murder of Nick Billingham” are among the highlights.
The transaction expands Blue Ant Media’s global channels and streaming business, enhances monetization opportunities, and strengthens its position as a leading provider of premium factual content worldwide.
"The Guest" will debut on Friday, October 17, on streaming and on demand on Paramount+ for Premium plan subscribers before its on-air debut Sunday, October 19, at 9:00 p.m. ET/PT on Paramount+ with Showtime in the US.
Under the agreement, Animaj has acquired all of Studio 100’s rights outside the DACH (Germany, Austria, Switzerland) and Benelux regions, excluding feature film and theme park rights, which remain with Studio 100 International.
Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.