Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.
The Executive Director at Omdia has analyzed what kind of companies were most affected during the pandemic both positively and negatively and has revealed the winners in the video streaming place.
According Omdia analysis, the impact of the pandemic on the global consumption of digital services will be significant but not uniformly negative on all segments.
According Omdia analysis, the digital platform arrives in a strategy time where schools and workplaces are closed and households will be turning to entertainment services as they stay indoors, particularly to keep children engaged.