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Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.

The show has been presold to broadcasters Super RTL (Germany), DR (Denmark), SVT (Sweden), RTS (Switzerland), NRK (Norway), Arte Editions, KMBO (France), and TV5 Monde, among others.

During the second day of the TV market, which is being celebrated at the Hotel Dubrovnik Palace, executives analyzed how much and in what way does technology affect the development of the television industry.

The brand will include a total of four launches in German-speaking territories, Nordics and France over the next two years, consisting of sweaters, sweatpants, t-shirts, and other clothing items for babies and kids.

While in the last decade pay TV’s share of sports rights - by value - has grown by 20% in Western Europe, only one in three sport fans has access to premium sport channels, according to a new report commissioned by the EBU from Ampere Analysis.