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Reporting directly to Global COO and CEO Continental Europe, Andrea Scrosati, the executvie will now be tasked with introducing new business models and developing strategies to scale Fremantle's entertainment and securing global partnerships.

The event is open to all broadcaster organisations, both private and public service and this year, over 250 programmes will compete with a participation of more than 80 international broadcasters.

Starting on July 15, the show features four entertainment personalities set to lead their team to the battle stage to determine who will be declared as the first-ever ultimate champion.

Viewers now have access to Gusto TV’s culturally diverse lineup of award-winning titles right at their fingertips.

Mexican audience enjoyed animated titles "CoComelon" and "Blippi" starting last week, with new episodes every week.