Search results for rti
12 DEC 2022
Data
What football’s growing popularity in North America means for World Cup sponsors
In 2026, the World Cup will be spread over three countries, United States, Canada and Mexico, giving brands and advertisers a chance to expand their reach and build connections with football fan bases, Nielsen noted.
12 DEC 2022
Streaming
Disney+ launched with more than 100 advertisers across all major categories
Disney+ Basic launches with a roster of blue chip brand advertisers from all major agency holding companies, including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell, and WPP,
9 DEC 2022
Trade Shows
Dubai International Content Market sets all-time high attending
Over 900 meetings were held during the event, and 60 exhibiting companies presented more than 600 participants from 50 countries. DICM 2023 will be held at Madinat Jumeriah Conference Centre to accommodate a larger audience.
9 DEC 2022
Data
Nordic streaming customers are positive to subscriptions with ad
There are approximately 17 million SVOD subscriptions on the Nordic market, distributed over slightly more than seven million households. If today’s customers were to decide, a little more than four million would be converted into cheaper subscriptions with advertisements.
6 DEC 2022
Data
How much did global advertising revenue grow this year?
Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.