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From February 23 to 28, 2025, All3Media International, Banijay Entertainment, Fremantle, ITV Studios, Amazon MGM Studios Distribution, Autentic GmbH, Mediawan Rights, PBS International and TGC Global Entertainment will hold events in London.

Partnering with All3Media International, Prime Video India will stream the Indian adaptation of IDTV’s BAFTA and Emmy Award-winning global format produced by BBC Studios India Productions.

The format will travel to Africa for the first time with Primedia Studios, media giant Primedia’s television content and distribution hub. Primedia Studios has acquired the rights to create a local version of the show for African audiences. Additionally, All3Media International has revealed a Romanian version has been commissioned by Pro TV.

The multi-year exclusive partnership sees the launch of Kay’s own label, Observatory Pictures, which will coproduce with New Pictures all new content created by Kay. All3Media International will be the worldwide distribution partner. The deal to set up Observatory Pictures and partner with New Pictures and All3Media was brokered by Willow Grylls at New Pictures and Joe Phillips at Curtis Brown.

ITV and CW joined by global partners for the Snowed-In Productions’ series including Prime Video, NBC Universal, CBC and Magenta TV.