Initially rolled out in September 2019, the app has been downloaded over 1 million times across the UK, Italy and Poland and now It will be expanded to Spain and the Netherlands.
International producer and distributor is attending the kids market with the view to broaden Bing’s geographical reach, its hit animated series. Eroulla Constantine Director of Sales & Distribution, talks about the global potential of the brand.
Jodie Morris will assume the newly created role where she will in charge of overseeing the future strategy, planning, and operation of the global distribution of "Bing" content, and of driving audience growth across all platforms.
The international producer and distributor reached a new deal to strengthen the partnership with Rai, with an extension of rights for "Bing" Series 1-3, and the acquisition of Series 4.