9 DEC 2020

ACAMAR FILMS HAS NEW CHIEF CONTENT & AUDIENCES OFFICER

Jodie Morris will assume the newly created role where she will in charge of overseeing the future strategy, planning, and operation of the global distribution of "Bing" content, and of driving audience growth across all platforms.

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Jodie Morris, Chief Content & Audiences Officer, Acamar Films

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Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series "Bing", has announced that Jodie Morris is the new Chief Content & Audiences Officer of the company. In her newly created role, Morris will take on an expanded leadership role within the company, overseeing the future strategy, planning, and operation of the global distribution of "Bing" content, and of driving audience growth across all platforms.

Reporting to Mikael Shields, Acamar’s CEO and Producer & Series Voice Director of Bing, Jodie will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (Chief Commercial Officer), Julie Fitzjohn (Chief Operations Officer) as well as the broader Acamar leadership team to build on the organisation’s remarkable success.

The executive joined Acamar two years ago and has been instrumental in leading the organisation’s successful development and implementation of a global strategy across a range of digital platforms and content formats.

THE HUGE BING'S GROWTH

Under Jodie’s leadership, "Bing" has already achieved remarkable digital audience growth. The last 12 months, in particular, have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels, and over 750,000 downloads of Acamar’s proprietary Bing: Watch, Play, Learn app – an on-demand and games offering, launched in September 2019 and currently available in the UK, Italy, and Poland.

With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience – with a focus on broadening its "Bing" content offering, building a series of strategic platform-partnerships and expanding Bing’s geographic reach.

"Bing" continues to deliver outstanding performances across global linear and on-demand platforms, with the BBC having confirmed over 66 million iPlayer requests for "Bing" within just 3 months in 2020. A new series is currently enjoying high ratings as it launches internationally.